Top 5 Consumer Finance Apps on iOS in Brazil - Q1 2023

During the first quarter of 2023, the top consumer finance apps on iOS in Brazil showcased notable trends in downloads and active user engagement. Let's dive into the performance of these leading apps, based on data from Sensor Tower.

Nubank: Conta, Cartão e mais saw impressive weekly downloads, peaking at approximately 156K in the final week of February. The app consistently maintained over 100K downloads per week, with another significant spike to around 149K in the last week of March. Weekly active users demonstrated a steady rise, reaching about 8.4M by the end of the quarter.

PicPay: Conta, Cartão e Pix experienced a gradual increase in weekly downloads, culminating in roughly 60K in the last week of March. Active user numbers fluctuated slightly but generally hovered around the 1.8M mark, showcasing stable user engagement throughout the quarter.

CAIXA had a varied download trend, with weekly downloads ranging between 39K and 56K. The app's active user base remained relatively steady, closing the quarter with approximately 1.45M active users.

Banco Itaú: Conta, Cartão e + reported consistent weekly downloads, peaking at around 47K in the final week of March. The app's weekly active users showed a gradual increase, ending the quarter at approximately 1.67M active users.

Banco Santander Brasil maintained a stable download rate, with weekly downloads reaching up to 46K. Active user numbers steadily increased, peaking at about 1.74M in the week of March 13.

For more insights on the performance of these and other apps, visit Sensor Tower.